FEFAC Session 3: Strategic Raw material supply / Responsible sourcing of raw materials for the EU feed industry: "Licence to produce" or "Recipe for greenwashing"?
Friday 22 April 11:20 - 11:40
Responsible sourcing of soy for the European feed industry – USSEC perspective and action plan
Jim Sutter joined USSEC as their CEO in 2010 after over 30 years of industry experience with Cargill, Inc. Since joining USSEC Sutter has led Strategy development to ensure that the organization’s key focus is on differentiating and building a preference for U.S. Soy while also ensuring Market Access. Key initiatives have included building on the competitive advantage of U.S. Soy’s Sustainability, improving the Partnership with customers in the area of Sustainable Food Security, and demonstration of the intrinsic and extrinsic advantages of U.S. Soy to Customers around the globe. Strong emphasis has also been placed on ensuring USSEC’s Project Management and Administrative Processes meet or exceed the requirements of their funding sources. Sutter grew up on a crop and cattle farm in northeastern Colorado, received a degree in Agricultural Business/Economics from Colorado State University.